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Background Artists submit a 15-second video of an original, unpublished track on Instagram using hashtags. Fans interacted by hashtagging their favorite act’s name across social media platforms. The chosen bands performed at a 24-hour livestream event and competed for record contract.
Role: Developing multiphase wireframes and visual design for an interactive and co-branded site which allows fans to keep track of voting and real time statistics. The last phase was a live, multi-camera concert featuring chosen bands. The approach was simplistic and clean allowing fans to engage in real time.
Please note that only phase 1 out of 4 is shown.
Tags: Art Direction, Visual Design, Moderating, UI, UX, Interaction Design, Web Design, Storyboarding, Wireframes, Social Media
sample image on-air graphics
Low res step-by-step of phase 1 (desktop, tablet, mobile)
phase 1 wireframe (before)
phase 1 wireframe (after)