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Background: From the company who created blue jeans, Signature jeans is the go-to for comfortable jeans at an affordable price.
Project Role: Art Director for seasonal photo & video shoots plus lead designer for several digital campaigns as well as all marketing collateral such as brand guidelines. Additional work included social media content design, digital design, packaging and POS across Canada & USA stores.
Photographer: Kevin White
Videographer: Joe Toto
Tags: Art Direction, Photo Shoot, Branding, Marketing
Selected imagery from Fall and Spring campaigns
Storyboard sample from video concept. Sketch: Joe Toto
Facebook Canvas: WIreframe and visual design